Brand Kit

Your logo, colors and fonts, on every post Krumzi makes.

Save them once, or let Krumzi read them from your website. Every post, carousel and flyer it designs for your brand starts from your kit, and you can still change anything.

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Editing your Brand Kit comes with Pro and up. Krumzi designs in your brand on every plan.

krumzi.com/brand-kit
Krumzi's Brand Kit page for Fern & Thistle: its logo, its fern green, cream and blush colors with their shades, and its heading font Gilda Display and body font Karla

What a brand kit is, and what goes in it

A brand kit is the short list of things that make your posts look like yours: your logo and its versions (full, icon, white), two or three colors, and a font for headlines and one for text. Most brand kits are a PDF or a shared folder someone has to remember to open, and before long your blue comes out in five different shades. In Krumzi, the Brand Kit is where every design starts. Krumzi designs each post from scratch for what you asked, using your logo, your colors and their lighter and darker shades, and your fonts. So a week of posts looks like one brand without looking like one template.

One sentence, two brands

We typed the same sentence for two example shops: "Open late on Thursdays. Until 8pm, every Thursday in December."

Each one came out in its own logo, colors, fonts and photo.

Halcyon Coffee's post from the brief, in its own kit: a photo of a latte on a cafe table fading into cream, Open late on Thursdays. in an espresso brown serif, Until 8pm, every Thursday in December with 8pm in burnt orange, and the Halcyon Coffee logo
Halcyon Coffee
Fern & Thistle's post from the same brief, in its own kit: a photo of white roses and eucalyptus fading into cream, Open late on Thursdays in a fern green serif, Until 8pm, every Thursday in December with 8pm in rust, and the Fern & Thistle logo
Fern & Thistle

Set it up once

Brand Kit
Krumzi's Brand Kit page for Fern & Thistle: its logo, its fern green, cream and blush colors with their shades, and its heading font Gilda Display and body font Karla
01

Set up your kit.

Give Krumzi your website when you set up a brand and it pulls your logo, colors and fonts, or add them yourself. On the Brand Kit page, add more logos and label them (white, icon, wordmark), pick your three colors and see their shades, and choose a heading font and a body font.

krumzi.com/ai
Krumzi's prompt box for Fern & Thistle with the Brand Kit switch on, Image and the Instagram feed portrait size picked, and the brief Open late on Thursdays. Until 8pm, every Thursday in December. typed in
02

Ask for a post.

Type what you need. Krumzi designs it with your kit, so it comes out in your logo, colors and fonts.

Making a batch of posts? The Brand Kit switch on the prompt box decides whether the batch uses your kit. It starts on.

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How Krumzi uses your kit

  1. 01

    Your main color leads

    It's on every design, as the color people know you by.

  2. 02

    Your accent has one job

    It goes on the one thing that matters most: the price, the date or the call to action.

  3. 03

    The right logo for the background

    Krumzi sees your logo files, so with a white version and a dark one it uses the one that reads.

Brand Kit or Brand Mind?

They work together. The Brand Kit is how your brand looks: logo, colors and fonts, on one page you can see and change. Brand Mind is what Krumzi knows about your brand: who you serve, how you sound, what to always include and what never to do again. It keeps learning from the designs you download, the changes you make and what you tell it. When your kit and what Krumzi read from your website disagree, the kit wins. A rule you tell Krumzi wins over both. Brand Mind comes with every plan. Editing the Brand Kit comes with Pro and up.

One kit per brand

Post for more than one business? Each brand gets its own Brand Kit and its own Brand Mind, and switching brands switches the kit with it. Pro holds 3 brands, Studio 10 and Agency 25. Finished with a client? Archive the brand to free the slot, and everything it had is kept.

Weekend sale post for Fern & Thistle over a shelf of potted bulbs: 20% off all potted plants, Saturday and Sunday, Nov 14 and 15, 14 Elm Street
Fern & Thistle
Halcyon Coffee post with a latte on a wooden table: New this week, Maple Oat Latte, ask for it oat or whole
Halcyon Coffee

Your kit in the editor

Open the Brand panel to drop in your logo or a brand color in one click. Your brand's colors are in every color picker too.

Editor
Krumzi's full editor with Fern & Thistle's Open late post and the Brand panel open: its logo, its colors to click onto the design, and its two fonts to drag in

The week's posts, all in your brand

Plan the week, get every post designed in your brand, and schedule it to Instagram and Facebook from one place. See planning.

Halcyon Coffee post with a latte on a wooden table: New this week, Maple Oat Latte, ask for it oat or whole
Monday
Halcyon Coffee post with cardamom buns: Weekend special, cardamom buns, 2 for $5, Saturday and Sunday while they last
Friday

Questions

In Krumzi: your brand name, your logos (as many versions as you have, each with a label), three colors (primary, secondary and accent) with their lighter and darker shades, and a font for headings and one for body text.

Yes. When you set up a brand, give Krumzi your website and it pulls your logo, colors and fonts. Check them on the Brand Kit page and change anything it got wrong. A few websites block it; then add them yourself.

Yes. Upload your logo and pick your colors and fonts on the Brand Kit page.

No. Fonts come from the Google Fonts library. If your website uses a paid font, Krumzi picks the closest Google font when it reads your site, and you can change it.

Editing it comes with Pro, Studio and Agency, and during the Pro and Studio trials. On Starter, Krumzi still designs single posts with the logo, colors and fonts it read from your website, but you can't edit them, and batches don't use them.

It depends on how many clients you run. Pro holds 3 client brands, each with its own Brand Kit, Studio holds 10, and Agency is set around your roster, with 10+ brands and 100,000+ credits a month (email hello@krumzi.com). Pro and Studio start with a 3-day free trial: card needed, nothing charged until day 4. Agency starts paid, with no trial. Current prices are at krumzi.com/pricing.

Yes. Just say so, for example "use red and green for this one". What you ask for wins over the kit.

Yes. Set Brand strictness to strict in Settings, under AI, and Krumzi won't use colors outside your palette and its shades, or fonts outside your kit.

There's no import from Canva. But your website usually has the same logo, colors and fonts, and Krumzi reads them from there. Or add them by hand.

There are four plans, Starter, Pro, Studio and Agency, billed monthly or yearly, and yearly gets two months free. Every plan comes with AI credits each month, and Pro and up add video, Brand Kit and more brands. Starter, Pro and Studio start with a 3-day free trial: you add a card, pay nothing today, and your plan starts on day 4 unless you cancel. Agency starts paid, with no trial. Current prices are at krumzi.com/pricing.

Yes, online, any time.

Next week's posts, already in your brand

Your logo, colors and fonts on every design. Change anything.

Start free trial

3-day free trial, card needed.No charge until day 4.Cancel online anytime.