ComparisonKrumzivsRelayThat

The RelayThat alternative that designs from scratch.

RelayThat's whole idea is layouts you can't break: fill the slots, and the brand stays intact. Krumzi keeps the brand-safety and drops the straitjacket: the AI designs a fresh layout for every brief, applies your brand automatically, and leaves every element editable.

10,000+ creators design with Krumzi
The task: this week's promo post
In RelayThat slots filled
pick a SmartLayout
#847
Pick a layout, fill the slots it gives you. Want to move the headline? You can't.
vs
KrumziIn Krumzi0:48 done
You type
Instagram post announcing 30% off everything this weekend. Bold, on my brand colors.
Design created in Krumzi from the prompt: Instagram post announcing 30% off everything this weekend. Bold, on my brand colors.
One sentence. One fresh design, on brand. Move anything, change anything.
At a glance

Brand-safe, two very different ways.

RelayThat
KrumziKrumzi
How a design gets made
Fill slots in a locked SmartLayout
Designed from scratch for your exact brief
Brand consistency
Enforced by locking the layout
Enforced by AI designing with your brand
Moving things
Can't relocate text or add blocks
Every element movable and editable
AI
A keyword headline generator
AI designs the whole post: layout, type, colors
Formats
Static graphics only
Images, carousels, and video up to 4K
Momentum
Little visible development since ~2020
Shipping new capability monthly
One-click multi-size resize
Every channel size at once, zero tweaking
Any of 44 preset sizes per brief, plus custom
Price
$15/month flat, unlimited downloads
From $19/month for finished AI design work

RelayThat details verified from relaythat.com and published reviews in August 2026. No annual pricing is published. Spot something out of date? Tell us and we'll fix it.

Why people leave RelayThat

If you're here, one of these probably sounds familiar.

RelayThat is liked for what it locked down: 4.5 on Capterra. But the lock is also the complaint, and the product has barely moved in years. Here's what users actually report.

The layouts are locked, really locked

The most repeated complaint across its reviews: you can't relocate text, add text or photo blocks, adjust spacing, or remove template elements. When the company cited element rotation as a notable recent feature, it said everything about the editor's ceiling.

Frozen since about 2020

An AppSumo thread titled around a 100% consensus of abandonment, reviewers noting the same template set for years, no blog, no public changelog, and reviews drying up. The company says it isn't abandoned; the visible pace speaks for itself.

Everything comes out looking the same

Fixed layouts produce fixed-looking output. Reviewers note the templates make all designs look similar, with a dated aesthetic the library hasn't outgrown.

No generative AI, then or now

The Headline Generator is a keyword-variation tool, not an AI. There's no text-to-design, no AI imagery, nothing that has arrived in design tools since 2020.

Lifetime-deal fine print

LTD buyers report core features, notably downloading all sizes at once, the product's headline trick, locked behind paid upgrade tiers, plus scattered reports of slow support and lost workspace designs.

Static graphics only

No video, no animation, no carousels. The formats social feeds increasingly run on aren't on the menu.

To be fair: enforced brand consistency is a real feature, and RelayThat's one-click resize across dozens of ad sizes with zero tweaking is still genuinely hands-off. At $15 a month with unlimited downloads and 3M stock images, it's honest value for pure brand-enforcement resizing. This page is for the people who've hit the walls of layouts they can't touch.

Three reasons people switch

Why people pick Krumzi over RelayThat

01Fresh, not fixed

Brand-safe without the straitjacket.

RelayThat keeps you on brand by taking the design decisions away permanently. Krumzi makes them for you, fresh each time: layout, palette, type, and composition designed for the brief, with your brand applied automatically. Consistency from intelligence, not from locks.

Fresh layout every briefBrand applied automaticallyEvery element editable
RelayThat templatespick one of thousands
SAME PROMPT
Krumzi designseach decided from scratch
Podcast episode graphic designed from scratch by Krumzi
Quote post designed from scratch by Krumzi
Hiring announcement designed from scratch by Krumzi
02One sentence in, design out

You describe it. Krumzi designs it.

Slot-filling is fast; describing is faster and gets you a design that fits the message instead of the other way around. Type one sentence and a finished, on-brand design comes back in under 60 seconds. Then move the headline, because you can.

Under 60 secondsRefine by chattingNo locked slots
Krumzidesigning...
Your prompt
“A 5-slide carousel on three mistakes coaches make on Instagram.”
Designing from scratch
0:38
Finished carousel designed by Krumzi from one sentence
03A tool that's still moving

Formats for the feed you actually run.

Krumzi designs images in 44 platform sizes, carousels on one connected canvas, and video with a timeline, captions in 10 languages, and 4K export, and it ships new capability monthly. Your design tool shouldn't be frozen in 2020.

Images, carousels, video44 preset sizes, plus customActively developed
Your brandHalcyon Coffeeapplied automatically
One brand, three briefssame identity every time
Halcyon Coffee announcement post designed in Krumzi on the café's brand colors and fonts
Announcement
Halcyon Coffee Instagram carousel designed in Krumzi with the same brand identity
Carousel
Halcyon Coffee happy hour promo designed in Krumzi, matching the brand palette
Promo
Click any element to edit it. Just like you're used to.
The honest verdict

Which one should you actually use?

Here's the honest split, including where RelayThat's lock-down is genuinely the right call.

Switch to Krumzi if you...

  • You keep fighting layouts you're not allowed to change
  • Your feed looks the same as it did in 2021
  • You need video, carousels, or anything beyond static graphics
  • You want AI that designs, not a headline shuffler
  • The tool's frozen roadmap makes you nervous
  • Fresh-but-on-brand beats locked-and-identical for you

Stay with RelayThat if you...

  • Nobody-can-break-the-brand is your literal requirement
  • You resize one design into thirty ad sizes daily, hands-off
  • Franchise or junior-team brand enforcement is the job
  • You actively don't want to make any design choices
  • $15 flat with unlimited downloads wins your budget
Pricing

What each one costs.

RelayThat is cheaper and flat. You're paying it for locked layouts and resizing. Krumzi charges for fresh design work. Here's the math.

RelayThat

Pro

$15/month (no annual plan published)

  • 1 user, 20 projects
  • 2,000+ SmartLayouts
  • Unlimited downloads
  • 3M+ stock images

Pro+

$25/month

  • 2 users
  • Multiple workspaces
  • Team sharing
  • Same locked-layout editor

Enterprise

Custom

  • White label
  • Data integration
  • Contact sales
  • Built for brand enforcement at scale
KrumziKrumzi

Starter

$19/month

  • 750 AI credits/month
  • AI Image & Carousel Maker
  • Watermark-free image exports
  • Basic AI models

Pro

$39/month

  • 2,000 AI credits/month
  • Image + Video editor
  • Brand Kit
  • 4K exports, no watermark
  • All AI models

Ultra

$89/month

  • 5,000 AI credits/month
  • Everything in Pro
  • Claude Opus access
  • Priority support

RelayThat prices are US pricing from relaythat.com in August 2026. Every Krumzi plan starts with a 7-day free trial: full access, no charge until day 8, cancel in one click. See full Krumzi pricing.

Switching is easy

Keep the consistency. Lose the locks.

There's nothing to migrate and nothing to learn. Your brand setup takes one pass. Your first Krumzi design takes about a minute.

01

Bring your brand

Add your logo, colors, and fonts once. Or let Brand Mind learn your brand through a quick, tappable interview. It works even if you don't have a website.

02

Describe what you need

Type one sentence. Krumzi designs the first version from scratch, on your brand, in under 60 seconds. Keep chatting to refine anything.

03

Edit and export anywhere

Every element is editable, then export PNG, JPG, PDF, or video up to 4K, in any of 44 preset sizes or custom dimensions.

Questions

Switching from RelayThat, answered.

RelayThat keeps designs on brand by locking the layout: you fill slots in fixed SmartLayouts you can't rearrange. Krumzi keeps designs on brand by designing with your brand: the AI builds a fresh layout for every brief with your colors, fonts, and logo applied, and everything stays editable.

Yes, differently. Brand Kit auto-applies your identity to every design, and Brand Mind steers style, tone, and look on every generation. You get consistency from the AI's decisions rather than from an uneditable template, and you can still tighten brand strictness in settings.

Not with one click across thirty sizes. Krumzi designs to each canvas: ask for the post, story, and banner versions and each gets designed for its format, in any of 44 presets or custom dimensions. RelayThat's zero-tweak bulk resize is genuinely more hands-off if that's your whole workflow.

No. As of August 2026 its automation is layout-filling plus a keyword-based headline generator. There's no text-to-design or AI imagery. Designing from a brief is Krumzi's entire product.

Yes, everything, which is exactly the point. Move the headline, add a text block, restyle any element. Brand-safe doesn't have to mean touch-nothing.

Yes, a full video editor with a timeline, scenes, animations, and auto-generated captions in 10 languages, exporting up to 4K. RelayThat is static graphics only.

There's no permanent free plan. Every plan starts with a 7-day free trial with full access: card upfront, no charge until day 8, cancel in one click. Paid plans start at $19 a month.

Try it free for 7 days

Your next post is one sentence away.

Keep the brand discipline. Lose the locked layouts. Describe it, and watch it design.

7-day free trialNo charge until day 8Cancel in one click